Published: 19 November 2020
Why Media were appointed to provide Marketing and Digital Media services at La Marina Shopping Centre and Retail Park in January 2020. The implementation of a comprehensive and cohesive marketing and communications strategy has helped and will continue to help enhance customer and retailer engagement and raise the profile of the Shopping Centre and Retail Park.
Before Why Media’s instruction at La Marina, customer engagement across their Social Media platforms was not where Resolute Asset Management expected them to be. Since Why Media’s involvement and delivery of the agreed bespoke Marketing and Digital Media Strategy, the results have been exceptional.
- Instagram followers have increased by 71% due to the increase in relevant and visually appealing posts.
- Facebook likes have grown by 87% as improved retailer communication means that offers and promotions are regularly updated and promoted.
- Newsletter subscribers have risen by a massive 132% due to the improvement of content leading to customers choosing to sign up to the Newsletter to keep updated with La Marina news and exclusive offers.
Gerry Martin Resolute Asset Management commented: “We must remain proactive and move with the times, I am pleased with these numbers and that combined with our asset management initiatives, major refurbishment plans with Chapman Taylor, enhanced Centre Management with BNP, and Why Media on the marketing and digital media side, we can reposition La Marina as a high-class retail, F&B and leisure destination for the local community, tourists and both existing and new operators.”
Darcy Slattery from Why Media stated “La Marina’s social media efforts are an important part of our marketing strategy and allow us to connect the physical world to the digital community, our shoppers and our brands. The growth of social media is an essential tool to promote Shopping Centres and has come a long way since 2010 when only 46% of Shopping Centres made use of the digital tool.”
Despite many challenges, 2020 has seen substantial change at La Marina on the Marketing side. Technology has been embraced through the creation of a new bespoke website, installation of high-speed free WiFi throughout the Centre and new digital wayfinding screens. With the number of social media users worldwide increasing to 3.5 billion in 2020, the importance of building and maintaining a compelling online presence is undeniable. These advances in technology combined with new branding and proactive Social Media campaigns have contributed to the addition of new brands to La Marina, some that have chosen this location to open their very first store in Spain.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.