“easym” Making Mortgages Simple

   NEWS / 11 Nov 2020

easym is an exciting new mortgage brokerage company that wants to take the stress and confusion out of getting a mortgage and help people, especially millennials at the start the process of gaining a mortgage. For far too long applying for a mortgage has been a complicated, long drawn out and sometimes confusing process, with a never-ending stream of paperwork to be completed and information to be gathered. Transparency and clarity have been missing from the provider marketplace.

easym’s motto is “making mortgages easier”

They want to provide an alternative by providing a simple, easy and stress-free way of applying for and ultimately being approved for a mortgage. easym’s  online service connects you to a team of highly experienced, approachable, helpful and passionate mortgage brokers who will ensure you find the best mortgage deal for you. 

Created by leading mortgage advisor Matthew Barrett and brokers who had become disillusioned with the mortgage industry, easym has received Series A funding which means the company has funding to scale the structure and online portal of the business.

Matthew Barrett co-founder of easym explains “I have been in the mortgage industry for over 10 years, times are changing and we needed to create a model that simplified the process of mortgage applications and integrated sensible insurance requirements as and when needed. easym will help people make the application and we hope to automate and communicate the process in the most seamless way possible, always compliant and with a support team monitoring due diligence and process to offer our customers complete peace of mind”.

After a three-way pitch process, Why Media were awarded the branding, design marketing and software development of the new easym brand, including acquiring digital assets and creating a bespoke advertising campaign, Why Media are recognised as one of the leaders in the property digital marketing and brand arena, both in the UK and Europe.

Rowen Squibb CEO of Why Media,  said “One positive impact of Covid 19 is that it has allowed start-up businesses like easym to come to the market place and not be afraid to disrupt. We are pleased to be part of something so ambitious and believe that easym has a bright future ahead



An aspiration mortgage provider easym hopes to become the UK’s leading #PropTech business, with a focus on mortgages and insurance, working with a target demographic of 25 - 55. easym a startup company providing helpful, efficient, jargon-free mortgages advice and mortgages to people that may be put off by the usual methods of getting a mortgage.



Why Media is a reputable design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres.

Marketing Contact

Name:  Claire White
Telephone:  01992 586 507


Woking Wayfinding

Software Design & Development


Anthony Martin Estate Agents

Website, Branding


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Geneva Wealth

Branding, Website, Photography and Video Production


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.