Digital Marketing has always played a meaningful role within real estate business. However, since March 2020 its importance has significantly increased. Those businesses, which never used social media and other digital marketing tools, realised that nowadays it’s a crucial part of the successful growth of the business. It’s not a secret that the real estate industry is extremely competitive and challenging. Therefore, a lot of businesses have understood that the effective implementation of digital marketing tools can help them to create a competitive advantage.
Moreover, digital marketing can have a direct impact on the increase of the number of customers and landlords wanting to delegate their property management responsibilities to the real estate agency. Digital Marketing is particularly effective for boosting real estate sales. Since the country went into lockdown, one of the most interesting tools required for this business have become virtual tours. They give customers an opportunity to explore the property throughout. Along with establishing strong relationships with customers, it also encourages potential buyers to make their decision quicker.
The majority of potential buyers research the real estate agency on social media before making a decision about using services of the particular agency. However, it is not enough just to have social media accounts. It is necessary to educate and engage the audience. Therefore, daily industry news updates, daily property updates and targeted advertising are essential elements of the successful social media management in the real estate industry.
Another interesting element of digital marketing, which is often being neglected by real estate agencies is video marketing. It is simple to attract the attention of the target audience by uploading educational or promotional videos online. It can create a big impact in the digital marketing strategy.
Here, at Why Media, we work with the leading real estate companies. We know how to market these businesses effectively and how to focus on generating more sales while using digital marketing tools. We are very proud of bespoke interactive user-friendly websites, which we created for real estate agencies while meeting all our clients needs and exceeding their expectations! Why Media also has in-house videographers, who are experienced at creating a variety or informative and promotional videos for the real estate businesses.
Angelina, who is a Marketing Manager at Why Media comments: ‘’We have noticed a significant increase in enquiries from real estate agencies, construction companies and landowners looking for the opportunities to enhance their online presence. It is great that industry professionals now understand the importance of digital marketing tools in such challenging economic times. We are really excited about delivering successful projects for our new clients!’’.