“You can’t go back and change the beginning, but you can start where you are and change the ending” - C.S Lewis
As businesses around the World adapt and change to the global pandemic, there has been a huge dynamic shift from traditional advertising to digital marketing, especially for small businesses. Digital marketing is more important than ever as many of us are working from home and still shielding ourselves from COVID-19. Although there has been a significant social impact, the pandemic has been beneficial for many businesses as it has allowed companies to adapt quickly to the challenges faced. Now, companies can turn their full focus on their online channels as a short term and long term strategy to further improve their business.
At first, businesses may panic and see this uncertainty as a time to cut marketing budget and expenditure. However, this is a time to utilise marketing strategies more effectively as millions of people go online for entertainment and more. Businesses have an opportunity to manage their time efficiently by turning their focus on improving and transforming their online channels. It is much easier to reach people from their mobile devices and laptops than the conventional form of advertising such as billboards and signage. More importantly, companies are adopting safer measures for their employees and customers by introducing contactless online services.
Companies can flourish by stepping out of their comfort zones and trying something new to help grow their business further. Whether it is implementing a new social media platform or redesigning their website, taking this initiative is the driving force behind moving forward after quarantine. It is much easier to accept the challenges your business is facing and look for further assistance without changing your current operations. However, to take advantage of this time to move forward will not only help the business combat COVID-19 for the short-term, but it will also help for the future and the generations to come using online services.
Ravneet Binning from the Marketing Team at Why Media went on to say, “The younger generation is the most digital generation that integrates everything electronically from mobiles to iPads, Laptops and Social Media platforms. Developing apps and social channels to engage with this audience is key for the future, something TikTok has successfully done to keep communities connected and in high spirits during lockdown ”.
Why Media, a collaborative design and marketing agency that specialises in digital services and PR offerings, working with the World's leading brands. Why Media currently support Asset Management and Shopping Centre owners, as well as housebuilders and high-end Estate Agents. During these unprecedented times, we had the opportunity to rebrand Anthony Martin Estate Agents as the housing market took off after Stamp Duty Holiday, demonstrating how a business can adapt quickly to the changes.
Claire White, Marketing Director at Why Media, explains “The increase in online presence is more evident than ever, to stand out of the crowd, you need a high-quality website with excellent and consistent social channels. Why Media excels in creating and integrating digital marketing channels from web content to social media to engage with our client’s audience effectively”.
If you are looking for a better insight into improving your digital marketing channels and optimising engagement and online presence, get in touch with our team who will be more than happy to help and provide you with great expertise.