Why Media, working exclusively as the external Marketing and Digital Media Agency for La Marina Shopping Centre and Retail Park in Finestrat, Alicante, in collaboration with leading real estate company, Resolute Asset Management and Chapman Taylor Architects in relation to a major refurbishment of one of Spain's largest regional shopping centres.
Rowen Squibb, CEO of Why Media says: “It is a privilege to be working with the globally renowned mixed-use, urban regeneration and retail specialists, Chapman Taylor and Resolute Asset Management, on what is a major refurbishment project. La Marina Centro Comercial is 20 years old (2020) and is in need of modernisation; Why Media have just completed the re-branding and have undertaken some minor internal modernisation works, including free WiFi throughout the centre and digital wayfinding screens. These refurbishment works will ensure that the centre is ready for the next 20 years.”
Mikel Barriola, Managing Director of Chapman Taylor Architects’ Madrid studio, adds: “It is a pleasure to be working alongside Why Media and Resolute Asset Management to reposition this fantastic shopping centre to ensure that it is well-placed to thrive in the decades to come. Our vision will create a new kind of retail and leisure experience for people of all ages, opening the centre’s terrace up to create a relaxing leisure space with beautiful views to the Mediterranean. The redesign will include a mix of retail, leisure, restaurants, cafés, bars and entertainment, delivering a family day-out destination for Alicante and beyond.”
Why Media is one of the world's leading Design Marketing and Digital Agencies, offering services such as Brand Creation, Software, Social Media Marketing, PR, Outdoor Advertising, Campaign Management, Bespoke Websites, Video and Content Services, always tailored to the market and commercial needs.
Chapman Taylor is a leading international architectural practice specialising in mixed-use, urban regeneration and retail design across Europe, Asia and the Middle East. They have designed and delivered projects in more than 90 countries. Combining the resources and reach of a global practice with local knowledge and sensitivity to context, Chapman Taylor is ideally placed to design and deliver world-class built environments – one reason why they have won over 250 leading industry awards.