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   NEWS / 15 Jul 2020


Why Media, working exclusively as the external Marketing and Digital Media Agency for La Marina Shopping Centre and Retail Park in Finestrat, Alicante, in collaboration with leading real estate company, Resolute Asset Management and Chapman Taylor Architects in relation to a major refurbishment of one of Spain's largest regional shopping centres.


Rowen Squibb, CEO of Why Media says: “It is a privilege to be working with the globally renowned mixed-use, urban regeneration and retail specialists, Chapman Taylor and Resolute Asset Management, on what is a major refurbishment project. La Marina Centro Comercial is 20 years old (2020) and is in need of modernisation; Why Media have just completed the re-branding and have undertaken some minor internal modernisation works, including free WiFi throughout the centre and digital wayfinding screens. These refurbishment works will ensure that the centre is ready for the next 20 years.”


Mikel Barriola, Managing Director of Chapman Taylor Architects’   Madrid studio, adds: “It is a pleasure to be working alongside Why Media and Resolute Asset Management to reposition this fantastic shopping centre to ensure that it is well-placed to thrive in the decades to come. Our vision will create a new kind of retail and leisure experience for people of all ages, opening the centre’s terrace up to create a relaxing leisure space with beautiful views to the Mediterranean. The redesign will include a mix of retail, leisure, restaurants, cafés, bars and entertainment, delivering a family day-out destination for Alicante and beyond.”



Why Media is one of the world's leading Design Marketing and Digital Agencies, offering services such as Brand Creation, Software, Social Media Marketing, PR, Outdoor Advertising, Campaign Management, Bespoke Websites, Video and Content Services, always tailored to the market and commercial needs.


Chapman Taylor is a leading international architectural practice specialising in mixed-use, urban regeneration and retail design across Europe, Asia and the Middle East. They have designed and delivered projects in more than 90 countries. Combining the resources and reach of a global practice with local knowledge and sensitivity to context, Chapman Taylor is ideally placed to design and deliver world-class built environments – one reason why they have won over 250 leading industry awards.



Woking Wayfinding

Software Design & Development


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Anthony Martin Estate Agents

Website, Branding


Geneva Wealth

Branding, Website, Photography and Video Production


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.