This week (Monday the 15th June 2020) research released by the 2020 Reuter Institute Digital News Report suggested that Instagram is set to overtake Twitter as the number one online source for instant news updates.
Instagram, which is part of the Facebook portfolio, has seen significant growth in daily active users since its launch in October 2010, with the number of users using the app as a news source doubling since 2018. According to the report, nearly a quarter of UK users aged 18-24 use Instagram as their primary source of news, especially during the COVID-19 lockdown.
Claire White, Design & Marketing Director at Why Media comments: “Social media apps have been widely used as a news stream for many years. However, Twitter and LinkedIn have always been those pinpointed as a stream for up to date current affairs and industry news over Instagram and Facebook.
I believe that Instagram will overtake Twitter in popularity for obtaining instant news updates due to their ability to evolve the platform in line with user trends and requirements. Twitter is widely used by an older audience than Instagram so, unless Twitter starts to evolve and improve their user interface, they are likely to lose market share when it comes to news.”
Why Media assists companies with their social media presence to ensure they can reach their primary audiences through social media channels which are now used by over 80% of the UK population daily. Why Media’s services range from the creation of social media strategies to content creation, graphic design and targeted ad campaigns.