If your company has a website or is planning on launching one then you need to know what search engine optimisation (SEO) is and how to incorporate it into your digital marketing strategy.
Merkle’s 2019 Digital Media reports that SEO drives around 22% of all website visits, which is a significant amount of traffic that would be driving potential clients, shoppers or users to your website.
Why Does SEO Matter?
These days, SEO is a fundamental part of business growth and can mean the difference between customers finding your company online and not. Based on keywords and phrases, SEO allows businesses to take ownership of relevant words on search engines like Google, which accounts for over 80% of all search traffic worldwide. Therefore, getting the correct keywords is imperative to drive website traffic, online brand exposure and, ensuring you appear ahead of your competitors in the search rankings.
In order for you to sell your services and get your type of content in front of your target audience, you have to make sure that you have properly optimised your content so that search engines like Google can categorise your content and place it in front of those searching for relevant keywords.
How Why Media can help?
There are many factors to improving your online search ranking and SEO strategy. The most important factor is ensuring your website is bespoke and doesn’t use an off-the-shelf template which is also used by many other companies - Google can’t read it and therefore will not prioritise it in its search rankings. Why Media has been assisting companies with their digital strategies since 2010 and has significant experience developing tailormade websites, all of which are integrated with Google-friendly features such as SEO tools, bespoke page frames, META tags and of course, excellent content!
Many of our clients, which range from Shopping Centres to Housebuilders, work with our experienced marketing team to deliver monthly SEO support. This ensures that once your website has been indexed by Google we can continue to ensure the site is SEO friendly for all of your keywords, helping to drive website traffic and ultimately, enquiries.
Claire White, Design & Marketing Director at Why Media comments: “Many companies believe that once you have a new website, Google will then do the work for you - they are wrong. Although bespoke websites and websites developed from a mobile phone upwards are highly preferred by all search engines, especially Google, there is much more to ensuring companies can be found for all of their search terms and, appear ahead of their competitors. Only 2% of Google users go beyond the first page of search terms and therefore it’s imperative that companies work hard and invest to ensure they appear on page one at all times. For many of our client’s competition on Google is steep and requires dedicated SEO specialists to perform searches, integrate keywords and write relevant, keyword-focused content weekly.”