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SEO and Why it Matters

   NEWS / 15 Jun 2020

If your company has a website or is planning on launching one then you need to know what search engine optimisation (SEO) is and how to incorporate it into your digital marketing strategy.
Merkle’s 2019 Digital Media reports that SEO drives around 22% of all website visits, which is a significant amount of traffic that would be driving potential clients, shoppers or users to your website. 

Why Does SEO Matter?

These days, SEO is a fundamental part of business growth and can mean the difference between customers finding your company online and not. Based on keywords and phrases, SEO allows businesses to take ownership of relevant words on search engines like Google, which accounts for over 80% of all search traffic worldwide. Therefore, getting the correct keywords is imperative to drive website traffic, online brand exposure and, ensuring you appear ahead of your competitors in the search rankings. 

In order for you to sell your services and get your type of content in front of your target audience, you have to make sure that you have properly optimised your content so that search engines like Google can categorise your content and place it in front of those searching for relevant keywords.

How Why Media can help?

There are many factors to improving your online search ranking and SEO strategy. The most important factor is ensuring your website is bespoke and doesn’t use an off-the-shelf template which is also used by many other companies - Google can’t read it and therefore will not prioritise it in its search rankings. Why Media has been assisting companies with their digital strategies since 2010 and has significant experience developing tailormade websites, all of which are integrated with Google-friendly features such as SEO tools, bespoke page frames, META tags and of course, excellent content! 

Many of our clients, which range from Shopping Centres to Housebuilders, work with our experienced marketing team to deliver monthly SEO support. This ensures that once your website has been indexed by Google we can continue to ensure the site is SEO friendly for all of your keywords, helping to drive website traffic and ultimately, enquiries. 

Claire White, Design & Marketing Director at Why Media comments: “Many companies believe that once you have a new website, Google will then do the work for you - they are wrong. Although bespoke websites and websites developed from a mobile phone upwards are highly preferred by all search engines, especially Google, there is much more to ensuring companies can be found for all of their search terms and, appear ahead of their competitors. Only 2% of Google users go beyond the first page of search terms and therefore it’s imperative that companies work hard and invest to ensure they appear on page one at all times. For many of our client’s competition on Google is steep and requires dedicated SEO specialists to perform searches, integrate keywords and write relevant, keyword-focused content weekly.”




Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.