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   NEWS / 03 Mar 2020

Published: 03 March 2020

The most prestigious awards within the retail sector, Why Media is delighted to have beens shortlisted for a REVO Purple Apple Award 2020 for their video production and digital marketing work at Woking Shopping. 

Taking place on the 22nd April 2020, The REVO Purple Apple Awards are the only awards which recognise and reward effective retail destination marketing within the UK retail property sector. 

With more than 200 shopping centres in the UK, these awards are an opportunity for asset managers, shopping centre owners and marketing agencies to stand out from the competition and showcase their forward thinking initiatives and the results they delivered. 

Woking TV, which is the video brand for Woking Shopping, Surrey’s largest undercover shopping centre boasting 150 stores, restaurants, six-screen cinema and theatre, has been shortlisted for the “Tactical Marketing Communications” award. 



The concept, which originally launched in 2015 saw the shopping centre work together with a local presenter to promote stores, products, events and competitions within the shopping centre. Lasting up to 2-minutes per video, they gave quick snippets of information that time shot viewers were able to digest easily. Although the concept was innovative and not seen across any other shopping centres during this time, it lacked retailer participation and online engagement, resulting in a rethink and relaunch. 

Following a relaunch in 2019, with a new brand, new structure and targeted digital campaign to accompany it, Why Media focused on driving new retailer engagement and building online views through YouTube, Facebook, Twitter, Instagram and, the Woking Shopping website.

Since then, Why Media has seen a 40% increase in the number of retailers signing up to take part in Woking TV. These include some of the high street’s largest brands such as; Primark, Debenhams, New Look and Pandora - who’s video generated more views than their official collection launch video! 

Claire White, Marketing Director at Why Media explains: “The decision to put Woking TV forward for the Tactical Marketing Communications Purple Apple Award was taken based on the outstanding growth we have seen, not only in view numbers but also the number of retailers now wanted to take part. We are confident that our return on investment is strong and that this initiative really will stand out from others entering the category.”


Tactical Marketing Communications Shortlist 2020

Shopping Centre 


Woking Shopping

Woking TV

Castle Court

We Are These Streets

Intu Merry Hill

Change it Up

Festival Leisure Park 

70 Words Project

Intu Metrocentre

Sweet Deals Student Campaign

Festival Place

It’s Car Park Monster Makeover

Marshes Shopping Centre 

Marshes Enchanted Garden

Marshes Shopping Centre Dundalk

Marshes Wonder & Wishes 

Churchill Square

Not Just For Tossers

Churchill Square

Open The Door

The Light

Placing Leeds in the Spotlight 

Bon Accord Aberdeen

Rainbow Steps

Broadway Plaza

Save a Seat for Mum

St. David’s 

Shark Summer 2019

St George’s 

Snowballing Competition 

The Glades

Strike Night 

Grosvenor Shopping Northampton

Tenant Spotlight Photo Series

The Eden Shopping High Wycombe

The Eden Style Machine

Victoria Square

The Victoria Square Gift Card

The Mall, Cribbs Causeway

The Wonderful World of Christmas

Livingston Designer Outlet 

Twenty’s Plenty 

Two Rivers

Making Staines Sustainable

Union Square

Union Square’s Land Ahoy

Intu Metrocentre

Unlock The Magic of Disney

Westgate Arcade

Westgate in Bloom 

White Lion Walk 

Wishes Well


The Purple Apple Awards 2020 will take place on the 22nd April in London where we are all crossing our fingers and toes that Woking Shopping will be awarded the “Tactical Marketing Communications” award for 2020.

Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.

Marketing Contact

Name:  Claire White
E-Mail:  claire@whymedia.com
Telephone:  01992 586 507