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   NEWS / 03 Mar 2020

The most prestigious awards within the retail sector, Why Media is delighted to have beens shortlisted for a REVO Purple Apple Award 2020 for their video production and digital marketing work at Woking Shopping. 

Taking place on the 22nd April 2020, The REVO Purple Apple Awards are the only awards which recognise and reward effective retail destination marketing within the UK retail property sector. 

With more than 200 shopping centres in the UK, these awards are an opportunity for asset managers, shopping centre owners and marketing agencies to stand out from the competition and showcase their forward thinking initiatives and the results they delivered. 

Woking TV, which is the video brand for Woking Shopping, Surrey’s largest undercover shopping centre boasting 150 stores, restaurants, six-screen cinema and theatre, has been shortlisted for the “Tactical Marketing Communications” award. 



The concept, which originally launched in 2015 saw the shopping centre work together with a local presenter to promote stores, products, events and competitions within the shopping centre. Lasting up to 2-minutes per video, they gave quick snippets of information that time shot viewers were able to digest easily. Although the concept was innovative and not seen across any other shopping centres during this time, it lacked retailer participation and online engagement, resulting in a rethink and relaunch. 

Following a relaunch in 2019, with a new brand, new structure and targeted digital campaign to accompany it, Why Media focused on driving new retailer engagement and building online views through YouTube, Facebook, Twitter, Instagram and, the Woking Shopping website.

Since then, Why Media has seen a 40% increase in the number of retailers signing up to take part in Woking TV. These include some of the high street’s largest brands such as; Primark, Debenhams, New Look and Pandora - who’s video generated more views than their official collection launch video! 

Claire White, Marketing Director at Why Media explains: “The decision to put Woking TV forward for the Tactical Marketing Communications Purple Apple Award was taken based on the outstanding growth we have seen, not only in view numbers but also the number of retailers now wanted to take part. We are confident that our return on investment is strong and that this initiative really will stand out from others entering the category.”


Tactical Marketing Communications Shortlist 2020

Shopping Centre 


Woking Shopping

Woking TV

Castle Court

We Are These Streets

Intu Merry Hill

Change it Up

Festival Leisure Park 

70 Words Project

Intu Metrocentre

Sweet Deals Student Campaign

Festival Place

It’s Car Park Monster Makeover

Marshes Shopping Centre 

Marshes Enchanted Garden

Marshes Shopping Centre Dundalk

Marshes Wonder & Wishes 

Churchill Square

Not Just For Tossers

Churchill Square

Open The Door

The Light

Placing Leeds in the Spotlight 

Bon Accord Aberdeen

Rainbow Steps

Broadway Plaza

Save a Seat for Mum

St. David’s 

Shark Summer 2019

St George’s 

Snowballing Competition 

The Glades

Strike Night 

Grosvenor Shopping Northampton

Tenant Spotlight Photo Series

The Eden Shopping High Wycombe

The Eden Style Machine

Victoria Square

The Victoria Square Gift Card

The Mall, Cribbs Causeway

The Wonderful World of Christmas

Livingston Designer Outlet 

Twenty’s Plenty 

Two Rivers

Making Staines Sustainable

Union Square

Union Square’s Land Ahoy

Intu Metrocentre

Unlock The Magic of Disney

Westgate Arcade

Westgate in Bloom 

White Lion Walk 

Wishes Well


The Purple Apple Awards 2020 will take place on the 22nd April in London where we are all crossing our fingers and toes that Woking Shopping will be awarded the “Tactical Marketing Communications” award for 2020.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.