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Why Media Reappointed by The Victoria Shopping Centre, Southend

   NEWS / 18 Feb 2020

Oh, we do like to be beside the seaside…

When a customer requests a modern website with a ‘vintage’ feel, it almost feels like a contradiction in terms!  But when you hear it’s for a shopping centre based in the heart of a quintessentially English town, maybe you can see the plan they are aspiring to.

Back in 2014, Why Media was asked to create a bespoke website for The Victoria Shopping Centre in Southend which is managed by Savills.   The client knew they wanted to go for a retro/vintage theme to sit alongside the ‘old fashioned’ ideal of a typical British seaside town, but wanted to still keep it current and energetic, with easy to manage features, all in a cost-effective way.  We, of course, obliged. 

Roll on 6 years and they approached us once again, as they sought a more ‘focused’ campaign,  to raise the online profile of the Shopping Centre as a whole, taking into consideration the changing face of retail and how shoppers use digital to research locations, products and stores.  As a result, Why Media has now been appointed to take full management of the shopping centre’s social media channels including Facebook, Twitter, Instagram and YouTube.

Claire White, Marketing Director at Why Media comments: “We are delighted to be working with The Victoria Shopping Centre once again and are excited to join up with Gina, the on-site team and of course the retailers. Since we last collaborated with the centre retail has seen huge struggles and it’s really important to ensure shopping centres evolve to ensure they continue to engage and reach shoppers online. Our strategy focuses on adding consistency, fun and of course engagement to all channels, in particular, high engagement channels like Instagram Stories.  The centre has a great mix of retailers, many of which are independent and add a great edge to the centre. We are already getting our teeth into the project!”

In addition to social media management and targeted advertising, Why Media has also been reappointed to design and deliver a new, tailor-made website for The Victoria Shopping Centre, taking the centre away from the retro feel and bringing them into the new decade with a clean, modern and innovative website guaranteed to drive visitor numbers and dwell time. 

Louise Bouttell, Marketing Manager at Why Media Comments: “A conventional website has a typical lifespan of around 5 years in today's modern and fast-paced society.  Victoria Southend has not upgraded since 2014, and therefore urgently needs an upgrade to compete with other centres online. We have a whole host of new technology, features and integration opportunities that will allow The Victoria Shopping Centre to enhance the user experience, deliver a faster website that is easier to navigate and, assists retailers with remodelled features.”

 

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Build a Buddy

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Philly Estates

Branding, Website, Photography and Video Production

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Geneva Wealth

Branding, Website, Photography and Video Production

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The Heart

Website

In 2018 The Heart Shopping Centre decided to invest in a new, streamlined website that worked well for visitors who were looking to find information such as opening times, car parking and the postcode easily on all Internet enabled devices.

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Woking Wayfinding

Software Design & Development

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.