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2020 Kickstarts a Positive Projection for Shopping Centre Footfall

   NEWS / 14 Feb 2020

Despite being just six weeks into a new decade, dubbed “The Roaring Twenties", key figures within the property sector are optimistic and excited for Britain's shopping centres as footfall saw its first increase in January for almost three years.

Seeing a 0.2% increase in footfall in January may not seem like something to shout about however, shopping centres and high streets have seen dramatic falls in footfall over the past decade resulting in the closure of many well known brands including Woolworths, Toys R Us, Maplin and BHS. Many brands have also made huge cut backs in the number of stores, these include department stores Debenhams and House of Fraser. 

This climb in footfall is the first increase since March 2017. January 2020 is only the third month in the last four years that footfall has grown, according to research company, Springboard. 

Out of town retail parks have also reported positive figures with a 1.4% rise in footfall. However, the UK’s high streets continue to suffer, reporting a 1.8% decline. 

To accompany these figures, the shop vacancy rate in town centres dropped by just 9.8% which is the lowest level in a year.

Claire White, Marketing Director at Why Media comments: “The last decade has seen more troughs than peaks for the retail sector in the UK so it’s refreshing to see that footfall figures are now on the rise, something we can hopefully continue throughout 2020. Why Media has been working with dozens of shopping centres both in the UK and Europe since 2010 and it’s been a mixed bag in terms of footfall figures. We see so many factors affecting footfall, from accessibility due to roadworks and redevelopment works to a lack of marketing resulting in people not knowing what’s available at the centre. With this in mind, we always ensure that our strategies encompass a multitude of channels to ensure potential visitors can find key information about shopping centres easily.”

For more information regarding Why Media’s collaborations with shopping centres and retail parks please visit Whymedia.com or contact claire@whymedia.com.

 

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Woking Wayfinding

Software Design & Development

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Geneva Wealth

Branding, Website, Photography and Video Production

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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The Heart

Website

In 2018 The Heart Shopping Centre decided to invest in a new, streamlined website that worked well for visitors who were looking to find information such as opening times, car parking and the postcode easily on all Internet enabled devices.

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Philly Estates

Branding, Website, Photography and Video Production

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Build a Buddy

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.