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Pantone - Colour of the Year

   NEWS / 20 Dec 2019

According to Pantone, colour 19-4052, otherwise known as Classic Blue, will be the colour to look out for in 2020. Those who are fluent in the international language of colour tell us that Classic Blue instills the feeling of calm, confidence and connection, a brand new way of thinking to transition into the new decade. 

Pantone quote

According to Pantone, humanity is lagging behind technology in our ability to process it so that's why a calming and honest colour such as Classic Blue is comfortable to fall back on. 

Regardless of whether you agree with Pantone's assesment of Blue, or whether you love or hate it, be prepared to see a lot of it in the world of design next year.


Anthony Martin Estate Agents

Website, Branding


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Geneva Wealth

Branding, Website, Photography and Video Production


Woking Wayfinding

Software Design & Development


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.