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Epsom Surrey, More Ups Than Downs

   NEWS / 27 Oct 2019

October 2019. Why Media was commissioned by Epsom BID to raise the profile of the town by working with them on different aspects of the project, such as the Branding for Epsom, as part of the BID’s role. Following a consultation period, Why Media created ‘ Go Epsom’, a brand new Go Epsom identity, and developed an advertising campaign around it. This was followed up by the Go Epsom Website, as part of the enhancement process for Epsom in Surrey.

The aim of this venture was to engage with businesses and visitors alike, with a desire to improve the allure of the town so that people have a reason to visit Epsom time and again.

The launch of this campaign provided a great opportunity to elevate the position of Epsom, and therefore highlight that the town is a welcoming place,  providing the perfect combination of history & heritage with a thriving business community. Those that live and work in the town know already that Epsom is a beautiful urban market town, being just a stone’s throw from London and Heathrow airport. It has been regularly voted as one of the best places to live in the UK, and  has the advantage of offering something for everyone. 

Well known for the Epsom Downs Racecourse, the Town has secured BID status.  In turn, this provided Why Media with the opportunity to support the marketing aspect of this historic Georgian town.  Rowen Squibb, Director at Why Media, has expressed the aims of the project by saying:

 Our goal is to show everybody that Epsom is a great place to live, work and enjoy.  Why Media already have a great history in Surrey, and we could see that Epsom is aspirational in its ambitions to grow as a town, thereby enhancing what it has to offer from an employment, leisure and investment perspective.

Why Media could see the importance of having a clear understanding of what Epsom has to offer and deliver a coherent marketing strategy.

Andy Willmott, BID Manager said:

 Working with Why Media has been a great experience.  They embraced from the beginning exactly what we were looking to create and wanted to ensure we had the best campaign position to start from, and I feel GoEpsom delivers on this principle. Why Media provided a high standard of marketing services, but also offered a truly collaborative approach to design and digital matters

Why Media is an expanding client-focused, results driven, creative and digital marketing agency specialising in key sectors.  We offer a unique and efficient service which our clients can depend upon. Our work extends across creative design, branding and digital marketing. At Why Media, we understand the significance of collaboratively working with our clients, thus establishing long-term relationships and successful campaigns.

Why Media is your design and marketing agency, which puts innovation, quality, ideas and responsiveness at the forefront of every marketing strategy, design concept, software project and campaign. 

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ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.