This February, Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK. These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street.
ACAI Group is a new branch out from O&H Group, a company Why Media has been providing design, marketing, website and consultancy services for since 2010. A highly respected entity within the UK property market.
The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company).
Claire White, Marketing Director for Why Media comments: ‘This was a very enjoyable project for the entire team involved within the branding of ACAI Group as it allowed us to stretch the boundaries of our experience and deliver a bold and thoughtful identity which represents both the background of the company and the sector it is focused in, property.”
Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.
The ACAI Group website comprises the latest back-end technology, including an open-source content management system, strong, bold graphic design, brand new photography, video content and a collection of innovative functionalities giving the site an impactful first impression and allowing users to easily navigate the website from all Internet-enabled devices (responsive technology).
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