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Why Understanding Marketing Requirements for the Property Sector in a Turbulent Economy is important!

   NEWS / 22 Jan 2019

 

You only have to pick up a newspaper, login to Twitter or turn on the television to be bombarded by talks, debates and scaremongering about Brexit and the ‘threats’ to businesses should the United Kingdom leave the European Union with ‘No Deal’. However, at Why Media we believe that whether we leave the EU, remain in the EU, secure a deal or leave with no deal on the 29th March, all businesses will still need to put marketing at the forefront of their strategy.

One of the sectors hit hardest by the uncertainty of the UK’s Brexit deal is the property market, a sector Why Media has been supporting design and marketing services since 2010.

Claire White, Marketing Director at Why Media explains; “Why Media has always had a large proportion of property clients. From London based estate agents and surveyors to landowners, asset managers, construction companies and housebuilders throughout the UK. During nine years of supporting them with a wide range of design and marketing services, we have seen focuses change a number of times when it comes to their marketing strategy and now is no exception.

We are seeing a strong split between property companies who are nervous and keeping their heads down and those who are taking this uncertain time to be proactive and make the most of things. One trend that we are experiencing and have been for the past six months is the ability to offer flexible marketing contracts, something Why Media has always offered. These contracts set out the core objectives and key performance indicators for the marketing strategy but, offer a level of flexibility when it comes to focus. For example, our house building clients have begun to change the focus of their strategies from growing social media group numbers and driving online reviews to support SEO to ensuring there is a stronger link between social media promotion and potential house buyers visiting showhomes. Our strategies allow us to quickly adapt and refocus without requiring additional investments.”

Our research shows that regardless of your company being in the residential, commercial, retail or land sectors, companies within the property market are looking for the following from their design and marketing agency:

  • Transparency

  • Flexibility

  • Capped monthly cost

  • Statistics to back up all marketing activity

  • Insight into what their competitors are doing

 

As a full-service design and marketing agency working with property companies in London, Surrey, Hertfordshire, Essex, Cambridgeshire, Northamptonshire and Lincolnshire, we have the knowledge, insight and understanding to deliver flexible, capped cost strategies for any client type during this turbulent time.

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Philly Estates

Branding, Website, Photography and Video Production

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Build a Buddy

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Woking Wayfinding

Software Design & Development

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Geneva Wealth

Branding, Website, Photography and Video Production

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The Heart

Website

In 2018 The Heart Shopping Centre decided to invest in a new, streamlined website that worked well for visitors who were looking to find information such as opening times, car parking and the postcode easily on all Internet enabled devices.