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Why Understanding Marketing Requirements for the Property Sector in a Turbulent Economy is important!

   NEWS / 22 Jan 2019


You only have to pick up a newspaper, login to Twitter or turn on the television to be bombarded by talks, debates and scaremongering about Brexit and the ‘threats’ to businesses should the United Kingdom leave the European Union with ‘No Deal’. However, at Why Media we believe that whether we leave the EU, remain in the EU, secure a deal or leave with no deal on the 29th March, all businesses will still need to put marketing at the forefront of their strategy.

One of the sectors hit hardest by the uncertainty of the UK’s Brexit deal is the property market, a sector Why Media has been supporting design and marketing services since 2010.

Claire White, Marketing Director at Why Media explains; “Why Media has always had a large proportion of property clients. From London based estate agents and surveyors to landowners, asset managers, construction companies and housebuilders throughout the UK. During nine years of supporting them with a wide range of design and marketing services, we have seen focuses change a number of times when it comes to their marketing strategy and now is no exception.

We are seeing a strong split between property companies who are nervous and keeping their heads down and those who are taking this uncertain time to be proactive and make the most of things. One trend that we are experiencing and have been for the past six months is the ability to offer flexible marketing contracts, something Why Media has always offered. These contracts set out the core objectives and key performance indicators for the marketing strategy but, offer a level of flexibility when it comes to focus. For example, our house building clients have begun to change the focus of their strategies from growing social media group numbers and driving online reviews to support SEO to ensuring there is a stronger link between social media promotion and potential house buyers visiting showhomes. Our strategies allow us to quickly adapt and refocus without requiring additional investments.”

Our research shows that regardless of your company being in the residential, commercial, retail or land sectors, companies within the property market are looking for the following from their design and marketing agency:

  • Transparency

  • Flexibility

  • Capped monthly cost

  • Statistics to back up all marketing activity

  • Insight into what their competitors are doing


As a full-service design and marketing agency working with property companies in London, Surrey, Hertfordshire, Essex, Cambridgeshire, Northamptonshire and Lincolnshire, we have the knowledge, insight and understanding to deliver flexible, capped cost strategies for any client type during this turbulent time.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.