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Protect Your Brand Against Brexit and be Proactive

   NEWS / 10 Jan 2019

 

Without a doubt, one of the biggest challenges many businesses face in 2019 is the uncertainty and the destabilizing effect Brexit is having across most sectors in the UK, both large and small. Companies like certanties, certainties in relation to economic conditions and regulation, and unfortunately the current situation the UK finds itself in is one of confusion and panic. That being said, most of the businesses we deal with are happy that some stability is being proposed by Mrs May’s proposal and agreement to move forward with terms that are far from ideal - but stick to what voters wanted. (Mrs May deserves a big badge “I’m Trying” and without a doubt more support)

 

BREXIT OPPORTUNITY FOR THE PROACTIVE

Moving on from the challenges of the scenario, what options do businesses in the UK face?

  • Lack of confidence (Press)

  • Regulation confusion

  • Politicians and The Bank of England have no experience in the private sector

  • For Remainers a desire to reverse things!

 

So what are the options, based on the current mood?

 

OPTION A

  • Be Proactive

  • Reach new customers, certain sectors will always benefit from such big changes

  • Invest in growing your brand

  • Find new talent (that would have otherwise been unavailable)

  • Press ahead when overs are taking cover

 

OPTION B

  • Cut Costs

  • Find excuses for failure

  • Hope that your current market share will not be affected

  • Support the negativity being pushed out

  • Find some sand and use it!

 

Any forward thinking aspirational business has to identify the opportunities in the market place currently being operated from, innovation and a healthy aspiration that your competitors fall into the trap of complaining about - something that is fundamentally out of their hands. The vote would have been in excess of 80% remain, had this been left to business - it wasn't, it really was a people's vote, something that has to be respected and supported. Two decades of stagnant wages would not have helped the sense of change that was required (ironically this is something that is embedded in Blairite policies from the late 90’s).

At Why Media we are happy to help the proactive businesses that want to make the most of changes in the marketing world, truly embrace the opportunity digital marketing offers, working collaboratively to deliver considered messaging and marketing that is focused on your target audience.

 

 

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

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Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.