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Protect Your Brand Against Brexit and be Proactive

   NEWS / 10 Jan 2019

 

Without a doubt, one of the biggest challenges many businesses face in 2019 is the uncertainty and the destabilizing effect Brexit is having across most sectors in the UK, both large and small. Companies like certanties, certainties in relation to economic conditions and regulation, and unfortunately the current situation the UK finds itself in is one of confusion and panic. That being said, most of the businesses we deal with are happy that some stability is being proposed by Mrs May’s proposal and agreement to move forward with terms that are far from ideal - but stick to what voters wanted. (Mrs May deserves a big badge “I’m Trying” and without a doubt more support)

 

BREXIT OPPORTUNITY FOR THE PROACTIVE

Moving on from the challenges of the scenario, what options do businesses in the UK face?

  • Lack of confidence (Press)

  • Regulation confusion

  • Politicians and The Bank of England have no experience in the private sector

  • For Remainers a desire to reverse things!

 

So what are the options, based on the current mood?

 

OPTION A

  • Be Proactive

  • Reach new customers, certain sectors will always benefit from such big changes

  • Invest in growing your brand

  • Find new talent (that would have otherwise been unavailable)

  • Press ahead when overs are taking cover

 

OPTION B

  • Cut Costs

  • Find excuses for failure

  • Hope that your current market share will not be affected

  • Support the negativity being pushed out

  • Find some sand and use it!

 

Any forward thinking aspirational business has to identify the opportunities in the market place currently being operated from, innovation and a healthy aspiration that your competitors fall into the trap of complaining about - something that is fundamentally out of their hands. The vote would have been in excess of 80% remain, had this been left to business - it wasn't, it really was a people's vote, something that has to be respected and supported. Two decades of stagnant wages would not have helped the sense of change that was required (ironically this is something that is embedded in Blairite policies from the late 90’s).

At Why Media we are happy to help the proactive businesses that want to make the most of changes in the marketing world, truly embrace the opportunity digital marketing offers, working collaboratively to deliver considered messaging and marketing that is focused on your target audience.

 

 

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Geneva Wealth

Branding, Website, Photography and Video Production

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Anthony Martin Estate Agents

Website, Branding

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Woking Wayfinding

Software Design & Development

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.