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Why is marketing good for business-to-business companies?

   NEWS / 23 Mar 2018

Marketing. The word connotes advertising, billboards, trailers, slogans and merchandise, all used to define the idea of selling your company's products and services. Marketing is no longer perceived as an element or fragment of a business – it is the business. It is a new concept; the idea that without marketing there would be no company. But, now we are seeing more and more businesses investing in marketing services, including business-to-business companies.

There is a common misconception that business-to-business companies fail to utilize marketing. As a result, they are less accessible to the clients they attempt to target. But, by broadening their outlook, and in turn their marketing budgets, business-to-business companies do have the capability to become more accessible which inevitably has a positive effect on their clients too.

There are multiple reasons for using marketing in your business, such as combatting the competition to enhancing customer loyalty which, of course, business-to-business companies would also see a huge benefit. Initially, marketing reinforces brand message and allows a company to creatively express their products or services. Business-to-business companies can use marketing directly approach the clients they need or use it as a form of advertising for prospective clients. In addition, advertising and promotion can exceed more than maintaining the strength of your primary market; they can also open you up to new secondary markets and secondary revenue streams as well as general business development.

Overall, business-to-business companies should use marketing in order to develop their company and expand their accessibility. This results in an increase of customer loyalty and product promotion as well within their marketplace.

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Anthony Martin Estate Agents

Website, Branding

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Geneva Wealth

Branding, Website, Photography and Video Production

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Woking Wayfinding

Software Design & Development