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Why Media Shortlisted For 2018 Revo Purple Apple Award for Digital Marketing;

   NEWS / 23 Mar 2018

Our client, Woking Shopping, has been shortlisted for the Purple Apple Award for digital marketing! The reward acknowledges and rewards our high standards of excellence within our advent calendar campaign Christmas 2017 for Woking shopping.


The Revo Purple Apple Marketing awards is an exclusive event celebrating the marketing of shopping/town centre’s in the UK retail property sector. Furthermore, the award recognises marketers’ capability to be flexible regarding the changing digital environment as well as managing their budgets. The award also is a reflection of the centre’s performance in terms of retail sales as well as being able to adjust new initiatives in digital marketing.

Through a ruthless elimination process, we found ourselves short-listed for the award. After applying, we realised our competition was fierce, but we also recognised our Woking shopping Campaign was a strong one. We were competing with various events and campaigns, such as a student night tour at trinity in Leeds with huge brand sales for students, to #MyMCK in Manchester, inviting people to share their style in the city. Our Woking shopping centre advent calendar was widely accessible for all audiences, with no exclusive application needed to enter. Our event instead promoted prize-winning and rewarded our customers.

As a means of attracting applicants, you needed simply apply online to the Woking shopping website. You would then wait for an electronic response to see if you were successful in winning a prize. Tenants at Woking shopping donated prizes generously, developing and increasing in value as the month progressed. This enticed more competitors and with much success; we had more than 5,000 entries with a further 6,000 additional website visits.

Overall, Woking’s Advent Calendar allowed an easy access to a competition that targeted a broad audience; promoting our tenants products as well as the festive theme that resonated with the people who took part. If we were to win, the award would be a reflection of our effort to make the campaign the best it could be, as well as publicly recognising our diligent work ethic in an attempt to guarantee success for our client.



Anthony Martin Estate Agents

Website, Branding


Geneva Wealth

Branding, Website, Photography and Video Production


Woking Wayfinding

Software Design & Development


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.