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Video Content Isn't Going Anywhere!

   NEWS / 04 Sep 2017

This is definitely something to be excited about! Not only is video content engaging, it generates 1200% more shares than text and images combined and you can also get a lot of information across in a short space of time in a creative format.

If you are not using video content then you are seriously missing out on opportunities. All social media platforms now consist of predominantly video content and customers are increasingly inclined to consume information in this format rather than written posts. Facebook has recently created a dedicated video channel that will be a direct competitor to YouTube. In addition, LinkedIn have now created a video sharing platform.

 

 

There is just no excuse as to why a company wouldn’t want to create videos. Video content helps to gain market share, reach audiences and achieve some of your public relations goals in a very competitive world. Videos can be created in many different formats such as; client testimonials, telling your brand’s story, a summary of an event held or even explaining a service.

A major benefit of using video is that it creates trust with the consumer, which is ultimately the foundation of sales. The whole concept of content marketing is based on trust and creating long-term relationships. By using video content, you will be providing them with interesting and useful information at time same time as showing the company’s personality and emotions therefore, building trust and ultimately leading to sales.

In addition, having videos on your company website will increase traffic because the average user spends 88% more time on a website with video. From this, longer exposure creates trust and signals search engines that your website has high quality content. Furthermore, Google owns YouTube and there is a significant increase on how videos affect your search engine rank.

Costa Demetriou, Why Media’s Front-End Developer and Graphic Designer comments, “We have seen video content grow rapidly, whether it is a short info clip on Facebook to a corporate video on YouTube. It is a platform which has given us the opportunity to creatively get our clients message across while keeping the viewer engaged.”

Whilst changing to including video content over written words may seem overwhelming, it is much less daunting than it appears to be, especially with the help of Why Media.

If you are a company looking to reach more consumers and use video content to engage, then please get in touch with one of our Account Managers today via info@whymedia.com.

 

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ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

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Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.