This is definitely something to be excited about! Not only is video content engaging, it generates 1200% more shares than text and images combined and you can also get a lot of information across in a short space of time in a creative format.
If you are not using video content then you are seriously missing out on opportunities. All social media platforms now consist of predominantly video content and customers are increasingly inclined to consume information in this format rather than written posts. Facebook has recently created a dedicated video channel that will be a direct competitor to YouTube. In addition, LinkedIn have now created a video sharing platform.
There is just no excuse as to why a company wouldn’t want to create videos. Video content helps to gain market share, reach audiences and achieve some of your public relations goals in a very competitive world. Videos can be created in many different formats such as; client testimonials, telling your brand’s story, a summary of an event held or even explaining a service.
A major benefit of using video is that it creates trust with the consumer, which is ultimately the foundation of sales. The whole concept of content marketing is based on trust and creating long-term relationships. By using video content, you will be providing them with interesting and useful information at time same time as showing the company’s personality and emotions therefore, building trust and ultimately leading to sales.
In addition, having videos on your company website will increase traffic because the average user spends 88% more time on a website with video. From this, longer exposure creates trust and signals search engines that your website has high quality content. Furthermore, Google owns YouTube and there is a significant increase on how videos affect your search engine rank.
Costa Demetriou, Why Media’s Front-End Developer and Graphic Designer comments, “We have seen video content grow rapidly, whether it is a short info clip on Facebook to a corporate video on YouTube. It is a platform which has given us the opportunity to creatively get our clients message across while keeping the viewer engaged.”
Whilst changing to including video content over written words may seem overwhelming, it is much less daunting than it appears to be, especially with the help of Why Media.
If you are a company looking to reach more consumers and use video content to engage, then please get in touch with one of our Account Managers today via firstname.lastname@example.org.