TikTok Logo

The Era of Voice Search: Is Your SEO Ready?

   NEWS / 14 Aug 2017

AI-powered hands-free voice search is fast becoming the next big technology sensation. We want to have access to the world wide web at the tip of our tongues as ask what, where, how, why and when. Statistics show that 50% of all searches will be voice searches and about 30% will be done without a screen by 2020, making the voice recognition market worth $601 million by 2019. The world's biggest technology brands have found potential in this new trend and have launched their respective Smart Speakers, building a completely new market to compete in, which has become a big success with consumers. With this large change in the way consumers search brands, it is very important that SEO changes with it!



Currently, four digital assistants are leading the voice search market: Apple’s Siri, Amazon’s Alexa, Google’s Google Assistant and Microsoft’s Cortana, which can be used in majority of the each company’s devices. However, there is one device that is leading the market when it comes to voice search, smart speakers. Amazon released their Amazon Echo smart speaker, becoming an incredible success since day one, selling over 4.4 million devices in its first full year of sales. Google launched its Google Home device this year, which distinguishes your voice from others in your home giving a completely personalised experience. Apple has also joined the smart speaker craze, announcing the release date of their Homepod a few months ago and sparking rumours to be the one to wait for. But there is more to the smart speakers than just fun, as these bring incredible opportunities for businesses and can only be done through SEO changes. Google CEO, Sundar Pichai, stated that 20% of searches from their app and devices were voice searches, and with these and smart speakers on the rise, it plays a key part in local digital marketing.


In order to optimize your business through voice search, here are the SEO strategies that your website should follow.


Use informal content or language

Writing content in a natural, conversational way will help users find your business. Your website needs to speak the consumer’s language they will use when using voice search. The search engine will look for linkages between the words used by the voice search user and website. The closer the words are, the higher the chances for the device to mention your business when answering the command. According to statistics, mobile voice-related searches are 3 times more likely to be local-based than text, so this is a great opportunity to attract local targeted consumers to the business. This can also be done by using personalised long tail keywords, which gives a more personal feel to the text.


Incorporating FAQs to the website

Voice searchers ask questions that start with Who, What, Where, When, Why and How. If you add a Q&A page to your website, you can answer the typically asked questions in a conversational and informal manner that people would use in a voice search.


Mobile friendly website

We have spoken about the importance of mobile in many of the news stories we post in our website, and when it comes to voice search, it is not an exception. The majority of voice searches come from mobile devices or smartphones, currently 25% of 16-24 year olds use voice search on mobile. If the website is difficult to navigate on a smartphone, it causes a negative experience when using voice search, and for this reason, a good mobile experience is crucial.


Near me…


Many of the searches conducted by consumers use the phrase “near me”, and the results will be based on the physical location of the searcher in relation to the company or business. For this reason, it is essential to optimise your business listings on Google My Business, which will allow your business to be listed in the correct business category and match your business to the relative searches.

Making changes to your website will go a long way to improve your business’ success in voice searches. Currently, nearly 50% of people use voice searches when researching products and 40% of adults use voice search at least once a day. It is becoming increasingly challenging but brings incredible potential and opportunities to attract new customers. The content needs to be written in a way you would describe it to a customer by thinking of the questions that people may ask related to your business, service or product.


Why Media Account Director, Claire White comments about this new trend:

“Voice search is here to stay, and so it is important to incorporate the right strategies in order to ensure businesses are voice command friendly. For websites, it is not about formal and elaborated phrases anymore, the power will be in conversational language.”


Are you looking for help with optimising your website? Or are you thinking of listing your business in Google My Business? Then email Claire@whymedia.co.uk and we can help you achieve your online goals!



Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.