TikTok Logo
Subscribe

The Rise of AI: Amazon Echo vs Google Home: Who Is The Winner?

   NEWS / 28 Jul 2017

The Battle of the Smart Speakers

Amazon Echo, made widely available in the United Kingdom on 28th of September 2016, was the first smart speaker to emerge and consequently, was unrivalled within the market up until now. Owing to the integrated voice assistant Alexa, Echo is capable of answering questions, controlling smart home devices, playing music, setting reminders and more. However, as of April 2017, Google has entered the fray with its Google Home device, which smart speaker, otherwise referred to as ‘home assistant’, comes out on top?

 

Design

Both smart speakers are cylindrical in shape. Evidently, Google Home (right) is somewhat squatter in shape, a design supposedly inspired by candles and wine glasses. Indeed, Google Home is 5.62 inch in (14.3 cm) in height, as opposed to the Echo (left) which is 9.25 inch (23.5 cm). Both devices display LED interaction, with the blue ring atop of the Echo glowing following voice activation and the four coloured LED lights providing visual feedback on the sloped top of Google Home following voice activation. Of course, design is mostly down to personal preference. However, Google Home does have a slight edge in that the bottom of the unit is covered by a speaker grille which can be interchanged for up to six different coloured shells.

 

Voice Recognition and Conversation

Both smart speakers require a ‘wake-word’ in order to activate. For Echo, this is programmed as ‘Alexa’ and for Google Home, this is ‘Ok, Google’. In terms of personality, Alexa might appear preferable. However, names aside, Home’s artificial intelligence seems to beat Echo’s. Google Home is capable of following a line of questioning whereas Echo can only respond to one command in isolation (and therefore cannot maintain a line of questioning). Moreover, a recent study by ad agency 360i (via AdWeek) suggests Google Home is smarter than Amazon Echo. In the study, each speaker was asked 3,000 questions. The outcome was that Google Home is six times more likely to answer the questions correctly. So, Echo may have been the very first smart speaker with artificial intelligence on the scene and may also have the larger market share, but Google Home is certainly matching, and even surpassing, Echo’s abilities.

 

Media abilities

Both Echo and Home are capable of streaming from various music services, namely Spotify, Pandora, iHeartRadio, Google Play Music, and more. However, a distinguishing feature between the smart speakers is that Google Home is capable of syncing with other Google Home smart speakers and even non-Home speakers through use of Chromecast, thereby enabling multi-room audio. Conversely, Echo’s are not able to sync with one another.

Amazon Echo has also fallen under criticism for it’s 1.0 channel speaker, encompassing only one tweeter and one woofer.Google Home, meanwhile, has a “high-excursion driver” design that Google says will deliver “crystal-clear highs and deep lows”.

 

Personal Assistant Tasks and Home Integration

When it comes to personal assistant tasks, Echo comes out on top. Indeed, Google Home has 80 capabilities compared to a whopping 15,000+ for Amazon Echo. Although both Home and Echo can perform tasks such as making a to-do list, adding items to a calendar, making a shopping list etc, only Echo, as of now, is able to do things like call an Uber or order take-out.

Further, Google Assistant may have a huge reach now that it is live on over 200 million devices, but Amazon Echo excels in it’s compatibility with other apps and numerous smart home appliances. Amazon claims that over 130 apps are supported by Alexa voice commands and Amazon Echo. Echo also dominates support for third party smart home devices such as Nest, Ecobee, Philips Hue, Big Ass Fans, and so on. Conversely, the only smart home device which Home supports, according to Google, is its Nest thermostat. As a result, Amazon Echo wins the fight against Google Home for the highest number of skills available.

 

Price Comparison and Conclusions

In the UK, the Amazon Echo retails for £149.99. Comparatively, Google Home is available for £129. Amazon Echo has been out for a few years now and is capable of doing a lot more than Home. However, Home offers greater sound quality and brilliant voice recognition. Further, following software developments, Home may yet be able to outcompete Echo in terms of number of skills and capabilities.

It is worth noting that it is very possible that smart speakers may revolutionise the way we all live and work, what with it being predicted that in a few years time smart speakers could be as ubiquitous as smartphones. Indeed, recent reports suggest that Apple and Facebook are now starting to explore the possibility of home assistants too. Leah Hickey, Marketing Manager at Why Media comments:

“I’m really excited to see how smart speakers might be integrated in the future into the workplace. They could definitely be effective at helping us perform tasks more efficiently, such as being able to schedule meetings”.

 

x

County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

x

Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

x

Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

x

Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

x

The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

x

Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

x

Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

x

The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

x

Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

x

Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

x

ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.