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The Power of Branding

   NEWS / 24 Jul 2017

A brand can be summarised as a name, term, design, symbol or any other element that distinctly identifies a business or individual from others. The objective of good branding is to establish a significant and differentiated presence that attracts and retains loyal customers. So, is branding important to your business? The simple answer is yes.

Branding is all about communicating with your customers – both current and potential. It can be a valuable tool in persuading your customers to choose your company over your competitors (and customers love great branding!), putting your business at the forefront of all the others in your industry. Above all, it sends a message about how and why your company is unique.

Great branding can begin with the smallest of changes and an ideal starting point is a memorable logo. A simple and professional logo has the power to make a lasting impression, and consistently incorporating a brand’s logo across platforms makes it more memorable.


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A professional, considered brand builds credibility and trust among customers. It also increases the likelihood of gaining referrals and new customers. Maintaining a cohesive brand is critical, if a brand’s elements are inconsistent across platforms, it can cause confusion and distrust.  

Brand guidelines are important, every company already has their own brand, even if they don’t know it, but without a guideline to help define it and keep it consistent among employees and outside sources, it is difficult to maintain a brand which is strong and recognisable in the noise of today's saturated markets.

It is important to maintain a strong brand with a consistent tone design making sure it is easily recognisable. With set rules and guides in place means it is easier to enforce this consistency.





Customer loyalty can be worth 10 times as much as a single purchase.

Customer loyalty is key and one of the most important aspects when developing a brand. A consumer will often buy from a familiar brand rather than use other brands or Companies.

A positive experience with previous products and services results in consistent loyalty to a product or brand over an extended period, Which ultimately has a hugely positive impact on a business.

73% of consumers love a brand because of friendly customer service.

The term brand gets thrown around a lot in business and many people still believe that a brand is merely a logo, and nothing more. This couldn’t be further from the truth.

A brand is the total sum of an organisation’s various parts. Values, visual identity, products, services, positioning, premises, advertising and many other elements all contribute to the overall perception of the organisation in the minds of its customers, prospects, employees, stakeholders and the general public. 

Colour increases brand recognition by up to 80%.

Colour plays a fundamental part in the reflection of any branding. It instantly creates an identity and different colours work for different projects and brands.

In today’s society we are constantly bombarded by products, signage, and advertisements trying grab our attention. According to the way our natural senses function – colour is the most influential, followed by shapes, symbols, and finally words. Therefore it’s no surprise that many of the most recognisable brands in the world use colour as a fundamental part of their visual identity to increase brand recognition.

“I believe a distinctive and memorable logo, along with consistent branding goes a long way to tell the company’s story, and this is what we aim to achieve at Why Media.”

Costa Demetriou,

Graphic Designer and Front-end Developer at Why Media


SOURCE: Sun Jones


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.