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Why Every Business Should Be Using More Than One Social Media Platform

   NEWS / 21 Jul 2017

There is complete understanding now that social media is the most popular choice for marketers to use. According to Forbes, 93% of marketers use social media in order to reach out to their customers and leads. It is a clear, effective marketing tool to use and that is why so many businesses have taken advantage of what the different platforms have to offer.

Unfortunately, some businesses tend to have one social media platform that is performing well however, this means that others become neglected. The idea of this is terrible because neglecting a platform means they are disregarding users of other networks which can cause lower engagement levels and reach.

Unless you are aware, 100% without doubt, that your audience only uses one specific social media platform, it is imperative that more than one is used. Reaching the complete target demographic will never happen with one platform because even though Facebook and Twitter are the most common sites for businesses, some people prefer more niche sites such as LinkedIn and Instagram. However, this does not mean signing up for every social media account possible, but choosing those which best fit both you as a business and the target audience.

 

 

 

Social media does not only help with creating a wider community online but also can increase the search engine ranking. When more quality content is put out on the Internet, there is a better chance that the website will rank higher when those keywords are searched. Social media is a key part of that content which will help, and having your company’s name on multiple websites such as YouTube and Facebook is important.

The worst thing for a company is having a bad reputation because when there is a negative word said, this can spread quickly on the internet. Having your business on multiple social media websites creates the opportunity to keep track of everything that is being said about you. Also, it will be easier for consumers to send messages directly because every platform has the direct messaging option. Due to being on the social media websites, being proactive and responding to the negative comments straight away will show customers that your business is able to help. If undesirable comments do get written, it is important to respond with a solution to the problem. This also shows that, you want to improve the user’s experience which therefore, changes the reputation from bad to good.

If you are a company looking to reach more consumers, and use more social media platforms then please get in touch with one of our Account Managers today via info@whymedia.com.

 

 

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.