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Why Animation is Important

   NEWS / 20 Jul 2017

From a very early age, most people have either watched an animated movie or have read illustrated books, both for educational or entertaining purposes. It is familiar and almost nostalgic. Short animated clips or promotional animation can possess the same qualities, whether this is an emotional connection or a different and engaging approach that changes the way information is presented, animated clips connect with the viewer.

 

Most businesses (small or large) have made use of animation for advertising campaigns. This can be a quick introduction to the company and its services, by using snippets of information the view is able to gain a lot of knowledge in a small amount of time. Great graphic design is an efficient way of visually communicating a marketing message.

 

Digital Designer, Sian Cummings explains:

“Content is key, but in society today time is of the essence. This is why I think animation has become so popular. It allows quick and concise communication of a message, whilst making a lasting impression. We live in a world where we are constantly taking in information, from what our friends are up to via Facebook to watching YouTube to enhance your career. Animations stand out from text. We have shorter attention spans and these days we would rather watch something than read it. ”

 


 

Animated ads are seen on a lot of social platforms such as, Facebook, Twitter, Youtube, Instagram and of course, on TV. Many of the social networks have made it easy for content to be shared in the blink of an eye and new functionalities have made content not only more interactive but also available anytime and on the go.

 

A compilation of infographic animation

https://vimeo.com/47802965

 

The use of ‘animated infographics’ to share content is on the rise.Over the last year we’ve seen a 40% increase in businesses using animation.Digital content has always been at the forefront of Marketing, however, the recent popularity of animation and video has been driven by those looking to convey content in a more expressive format but by communicating a coherent message about the brand and what it stands for.

 



 

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Geneva Wealth

Branding, Website, Photography and Video Production

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Philly Estates

Branding, Website, Photography and Video Production

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Woking Wayfinding

Software Design & Development

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The Heart

Website

In 2018 The Heart Shopping Centre decided to invest in a new, streamlined website that worked well for visitors who were looking to find information such as opening times, car parking and the postcode easily on all Internet enabled devices.

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Build a Buddy

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.