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Why Animation is Important

   NEWS / 20 Jul 2017

From a very early age, most people have either watched an animated movie or have read illustrated books, both for educational or entertaining purposes. It is familiar and almost nostalgic. Short animated clips or promotional animation can possess the same qualities, whether this is an emotional connection or a different and engaging approach that changes the way information is presented, animated clips connect with the viewer.


Most businesses (small or large) have made use of animation for advertising campaigns. This can be a quick introduction to the company and its services, by using snippets of information the view is able to gain a lot of knowledge in a small amount of time. Great graphic design is an efficient way of visually communicating a marketing message.


Digital Designer, Sian Cummings explains:

“Content is key, but in society today time is of the essence. This is why I think animation has become so popular. It allows quick and concise communication of a message, whilst making a lasting impression. We live in a world where we are constantly taking in information, from what our friends are up to via Facebook to watching YouTube to enhance your career. Animations stand out from text. We have shorter attention spans and these days we would rather watch something than read it. ”



Animated ads are seen on a lot of social platforms such as, Facebook, Twitter, Youtube, Instagram and of course, on TV. Many of the social networks have made it easy for content to be shared in the blink of an eye and new functionalities have made content not only more interactive but also available anytime and on the go.


A compilation of infographic animation



The use of ‘animated infographics’ to share content is on the rise.Over the last year we’ve seen a 40% increase in businesses using animation.Digital content has always been at the forefront of Marketing, however, the recent popularity of animation and video has been driven by those looking to convey content in a more expressive format but by communicating a coherent message about the brand and what it stands for.




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