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How Your Website Can Affect Your Brand

   NEWS / 13 Jul 2017

In this digital age, technology is continuously evolving and the internet is saturated with content and websites. So, how can you ensure your website stands out from the rest and what impact does a website have on a brand?

While the aesthetics of a website are important, there are also many more considerations to bear in mind when creating or redesigning your website. A website can essentially affect your entire internet presence and requires consideration and analysis if it is to benefit the company.

“As a design and marketing agency, we often see many companies that neglect their online presence, particularly if most of their current lead generation derives from word of mouth, or face to face meetings. Their digital marketing is simply not a priority.

The details of website search ranking, keywords, website structure and targeted advertising can often be overwhelming, but with the key features in place, persistence and focus the desired results can be achieved. A website should be an asset to any company and should be put to work to raise brand awareness, promote the services and enhance the company’s reputation.”

Jade Cummings, Digital Director at Why Media

 

 

A website is often the first source of information about a company. An engaging website encourages potential customers to spend more time on the site and discover more about the company, however, if the website is not designed to appeal to the target audience, user-friendly or optimised for search engines, then the business could be missing revenue opportunities.

The online presentation of a brand has a strong effect on how it is perceived by potential clients and can reflect implications on how the business operates. Some elements that have been seen to provoke mistrust in a brand are features such as:

• Busy or complex layouts
• Difficult navigation
• Pop-up advertisements and flamboyant ads
• Small print that’s hard to read
• Basic/dated web design
• Slow website intros and load times

 

In order to build trust in a brand and ensure that all online interactions with the website are positive, there are a few simple guidelines to be followed:

1 BESPOKE DESIGN

When first constructing a website it is important to avoid template or ‘off the shelf’ websites. These often have built-in promotional content to benefit the supplier and can make it difficult for search engines to read your content among this promotional material. A bespoke website means that you have complete control over the code and programming and can keep the focus on the intended content.

 

2 MOBILE FIRST

The use of websites on mobile and tablet devices is constantly increasing. In our recent year on year website analysis, we saw an increase of 400% of website use on mobile. The launch of Google’s AMP in February 2017 has also helped promote the use of web on mobile further, enabling pages to load up to 85% faster than standard mobile web pages. Designing for mobile first is now not only a preference, but is an essential.

 

3 SEO - CONTENT

Both search engines and customers value a website that is regularly updated with new content. It shows that the company is active and can also allow customers to get more information about the company’s knowledge or expertise in the form of news articles or blogs.

 

4 SEO - WEBSITE TOOLS

There are a number of web development tools that can both assist with enhancing SEO and website indexing and also highlight improvements to be made. These include a number of tools provided by Google such as Webmaster Tools, PageSpeed and Analytics.

 

5 TARGETED ADVERTISING AND SOCIAL MEDIA

Targeted advertising and social media integration not only enhances a company’s online presence, but it also contributes to SEO. It allows the company to interact and share relevant content to a specific audience.

 

By using these guidelines the website can work in conjunction with other marketing tools to build a strong brand.

 

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.