Published: 22 December 2016
The web design world is constantly evolving. Every year new trends are born, some fade and some continue to prosper. Much like pixels are to an image, these design elements come together to create the face of the internet as we know it.
Draw attention with GIFs
Abusing Gifs and animations can definitely hurt your website’s UX (User Experience). However, if created in the right way, they can bring your website to life by accenting important aspects – ultimately bringing your design to the next level.
Gifsand animations show a deep understanding of design and give a sophisticated touch to any website. We recommend using these on specific elements that you want to stand out such as sales pop-ups and best selling products. If you really want to be the coolest kid on the web, add some depth to your site with parallax effects.
In addition to the movement of GIFS and animations, you can create a 3D effect that will continue to tell your overall story in a fascinating way. If you find the recipe that fits your needs, you can be sure your visitor’s mouths will be watering.
Think outside the box with 3D geometric shapes
Flat Design took over the web with minimalistic icons and strong color blocks. While innovative, the trend is now beginning to develop and incorporate more detail once more. Google introduced Material design and brought a fresh perspective to geometric shapes, adding shadows, motion and boldness to the geometric style. Visually, be ready to see more and more 3D geometric shapes in website backgrounds and design support in general.
Break the rules with flashy typography
Yes. Big typographies have been trending for a long time now and that’s exactly why more and more web designers try to show their creativity and dive into uncharted waters. Before typography rules were very strict and things like hyphenated words and unclear lines were taboo. But-Not-Anymore.
Of course, mastering typographies is an art and as Picasso said: “Learn the rules like a pro, so you can break them as an artist.” In other words, you should investigate the topic and learn as much as possible before dealing with this design tool. Once you feel confident about your knowledge, start playing with colours, arranging the spacing, combining it with your images and mixing different fonts, the sky’s the limit.
Go edgy: Be the king of pop (art)
If you have a keen eye for art trends, you’ve probably noticed that more and more pop colors are appearing on the Web. The reason: edgy art is coming back! That said this doesn’t mean that everyone should jump on the trend. According to the nature and visual identity of your business, you might decide to use it or not. But this is definitely a fun and interesting trend to know about.
Customize your Google Map
Nowadays, every online consumer is used to seeing the famous map with the red pin. The problem: most websites’ maps look exactly the same. It’s time to change that. A cool and fashionable design tip is to customize your map in a way that complements your design and is in keeping with your brand guidelines.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
