TikTok Logo

How Will Donald Trump Affect Brexit Britain?

   NEWS / 11 Nov 2016

So Donald Trump is officially confirmed to become the 45th President of the United States of America. The decision was announced on the 9th of November 2016 and certainly was one that sent shockwaves through America and the world over. “Hope for the best but prepare for the worst” is a good motto in economics, as in much of life. It comes readily to mind when considering Donald Trump’s impact on the world economy.

The announcement came as a shock and disappointment to many as Mr Trump has built somewhat of a reputation for himself over the last few months as a “racist, ignorant, sexist pig” to name but a few people’s opinions. It appears many people are now simply hoping for the best possible outcome, that being that financial markets will take Trump’s victory in their stride. The dollar will of course take a tumble, however, best case scenario, Trump’s plans for tax cuts, deregulation and protectionism may stimulate investment and job creation, put trade relations with the rest of the world on a fairer, more sustainable, footing, and perhaps even as Donald Trump has repeatedly promised “Make America Great Again”. On the other more plausible and much less inviting side of the coin, many fear that Trump’s victory may well serve as the catalyst for the next financial crisis that has been in the making for many decades. The banking crash, the great recession and now the great dollar crisis of 2017 could complete the third chapter in the crisis trilogy that will no doubt impact worldwide.

On the other side of the pond, many are questioning if and how Trump’s victory will affect brexit proceedings. We know that Trump is a supporter of Brexit already as in the run up to his election he often compared his own campaign to the notorious Leave campaign proceedings earlier this year. In an eerie prediction prior to his election, Trump also told the world “Believe me, this is Brexit times five. You watch what is going to happen”. Now that all is said and done, could he really have an impact?

In terms of pre Brexit proceedings, Trump could potentially have a great effect as his support for Brexit means that he could prove to be a key ally for Britain as it leaves the EU and he has often said that Britain will not be “at the back of the queue” for a post-Brexit trade deal with the US. On the other hand, Donald Trump is well known for his warped vision of putting America first and his opposition for meddling in other countries’ affairs. This could lead us to believe he may not want to become involved in Brexit because he has described his foreign policy as one of “Americanism, not globalism".

It is difficult to access Trump’s impact on post Brexit britain. Generally speaking, Trump is a fan of Britain, he chose Scotland as the location for his ambitious plan to create the finest golf course in the world, bar none and upon the announcement of Brexit he hailed it “A Great Victory”.

Trump’s general attitude to free trade deals however, is hostile and the irony may be that he hailed Brexit as a repudiation of free trade and freer movement of workers. Suffice to say that Trump adopts an “America First” trade policy and his opinions on free movement of people are pretty clear as he’d rather build a wall than allow Mexicans in. Therefore, It is not immediately obvious and seems rather unlikely that a UK-US deal would actually be favoured by a Trump administration, if there was any negative impact on American jobs.

The U.S represents more than a quarter of all the economic activity on the planet with the UK alone exporting more than £30bn worth of goods and services to the US meaning it is a market that will remain of high importance, however we get access to it. Donald Trump does want to boost the economy, mainly through aggressive tax cuts which may or may not work. On the whole, such is the scale of US national debt it seems unlikely that President Trump will expand this vital market so massively in the short run.  

Perhaps the phrase “Only time will tell” is more appropriate now than ever before?


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.