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Vine May be Dead but Video Isn't Going Anywhere

   NEWS / 28 Oct 2016

To have a strong marketing presence you must use a number of different elements to really achieve maximum brand exposure. However, one element is becoming ever more vital as part of the marketing mix, Video!

Over the past three years we have seen video content being integrated into more and more parts of our life. From the way we catch up with distant friends through FaceTime to the way we share amusing content through GIFS and YouTube clips. It’s safe to say that video content is an imperative part of any marketing strategy.

10 MUST KNOW VIDEO MARKETING STATISTICS

 

Including video content on a landing page can increase conversion rates by 22%
YouTube reports that mobile video consumption rises 100% each year
Property listings that include video receive 403% more enquiries
50% of businesses look for more information after watching a video
73% of video users report positive results against their ROI
90% of businesses say that they find video helpful with the decision making process
1/3 of all online activity is spent watching video
The average user is exposed to an average of 32.3 hours of video each month
91% of businesses plan to increase video spend in 2017
93% of businesses using video believe it has helped customers understand their business better

 

Claire White, Account Director at Why Media explains; ‘We have seen a large increase in demand for video creation and animations over the last twelve months from a mixture of clients. Video is versatile and not age specific and therefore it’s a great way to get your message out. Twitter today announced that it will be killing off their video platform Vine but this isn’t because video is a crowded market place, it’s because they have been unable to compete with the likes of Snapchat, Instagram and of course YouTube. We have seen a shift in mentality over the last few months with our more traditional clients looking at creating videos as they have seen themselves opting to watch a video rather than read a white paper.  Video has been a great way for Why Media to showcase their core services and as a result, we have won a lot of video work recently. 

Attention spans are decreasing and we live in a time short generation. Therefore we are drawn to video content and with the expansion of 4G it has never been easier to stream on the go. 

We have been integrating video content into our websites for the last eighteen months and have seen excellent results from it. This integration method has worked well for increasing website dwell time, page views and SEO rankings.

As we approach 2017 we expect the demand for video creation to increase further. We can thank platforms like Facebook for this, who have invested heavily in promoting Facebook LIVE, a live streaming facility which allows people, brands and businesses to stream live footage. A recent live stream from Techcrunch inside the newly refurbished Apple Store on Regent Street showed how successful this can be with thousands of their customer base tuning in.

Why Media offers a range of video services from engaging timelapse footage to interviews and social GIFS.

 

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Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.