TikTok Logo

Google Pixel Has Launched, But How Will it Rival Apple?

   NEWS / 10 Oct 2016

Google made waves in the smartphone market last week with the long awaited debut of its first smartphone, Pixel. Of course, this isn't Google's first experience in the smartphone industry with the company's Android operating system available on smartphones from a number of companies like Samsung, HTC and Motorola. Pixel, however is all Google's. The first smartphone built entirely by the company.


Brian Rakowski, vice president of product management at Google says "With Pixel, we obsessed over every detail, from the industrial design to the user experience,". Google describes Pixel as an “experience” combining hardware and software, including all your favourite Google apps to bring you a fast, seamless, and easy-to-use experience. Pixel claims to have highest rated smartphone camera ever, battery life that lasts all day, unlimited storage for photos and videos and it’s the first phone with built in Google Assistant, the latest iteration of a virtual assistant designed by Google. Even with this exciting new release, we still cannot ignore the main competitor that Google is coming up against. With many features similar to that of the newly released iPhone 7 , it becomes necessary to compare the Pixel to one of the biggest dominators of the smartphone market, Apple.



Pixel and iPhone 7 look remarkably different. Both phones are solid, premium and well-built however the Pixel offers a combination of aluminium and glass, with a fingerprint sensor on the rear, while the iPhone 7 is aluminium and places its fingerprint sensor within the Home button on the front. The iPhone 7 is water and dust resistant to IP67, while the Pixel is only IP53, meaning it cannot be submerged. A notable difference is the presence of a headphone jack on the Pixel, something that apple ditched in the latest iPhone 7 which caused quite a bit of controversy among Apple users. The iPhone 7 is also slightly lighter than Google’s Pixel, weighing just 138g against 143g.



The Google Pixel has a 5-inch display with a 1920 x 1080 pixel resolution for a pixel density of 441ppi and uses AMOLED technology resulting in rich and vibrant colours. The Apple iPhone 7 has a 4.7-inch LCD display with a 1334 x 750 resolution, resulting in a pixel density of 326ppi. Based on the figures alone, Pixel should be the better candidate with sharper and crisper images, but in reality, the iPhone 7 display is still one of the best around, despite a lower resolution compared to its Android counterpart. A display feature of the iPhone 7 that puts it further ahead of Pixel is 3D Touch, which is Apple's version of a pressure sensitive display. Users will get access to different features and functions based on the force with which they press.



Both phones rival very closely in terms of camera quality. Both have a 12-megapixel rear camera with only a slight difference between the two. The iPhone 7 has a slightly wider aperture of f/1.8, which lets in more light, while the Pixel has to contends with f/2 aperture. Both cameras have phase-detection autofocus, but the iPhone 7 features a quad-LED flash, while the Pixel benefits from just dual-LED. In terms of the front-facing cameras for selfie enthusiasts, the Pixel has an 8-megapixel f/2.4 sensor with 1.4 pixels, while the iPhone 7 has a 7-megapixel f/2.2 sensor with a Retina Flash.


Hardware and Software

The Pixel is available in 32GB and 128GB storage options compared to iPhone 7 with 32GB, 128GB and 256GB options. In terms of battery, the Pixel has a 2770mAh capacity, while the iPhone 7 is actually smaller at 1960mAh. The Google Pixel runs on Android 7.1 Nougat and it features Google Assistant built-in, accessed via a long press of the home button. iPhone7 operates on iOS 10 and similarly, In terms of personal assistant, the much loved Siri is still available and is accessed via a long press of the physical Home button.



Ultimately, in terms of figures, the Pixel trumps the iPhone on display size, battery capacity and front-facing camera resolution. The iPhone trumps the Pixel in terms of waterproofing, display functionality, storage options and it’s reputation for having a fantastic camera, while Pixel still needs to prove itself. Leah Hickey, Digital Marketing Account Manager at Why Media says “While Pixel appears to be a fantastic new innovation I think the decision between these two devices will ultimately come down to which design and platform the user prefers. Those of us who are devoted Apple users at heart will be hard to be swayed towards Google however for those enjoy Google software on a daily basis, the Pixel is a great choice”


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Woking Shopping Centre WokingTV

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


The Heart Shopping Centre

Event Management

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

Following the successful for marketing of over 270 apartments at The Heart Walton-On-Thames for which the asset manager highlighted our part in the sales process as “You achieved a number of additional sales through your ability to market through Google” Why Media have been supporting the Digital Marketing at The Heart since 2006 and have helped the centre take the initiative long before its peers on a number of social media and digital marketing platforms.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.