Why Media were pleased to take part in this years fDi Forum event held on Wednesday 21st of September 2016. This years high profile gathering of business leaders from finance and commerce was held at Kings Place, London organised by fDi Forum and The Financial Times.
International business leaders from Asia, North America, Europe and Africa offered attendees valuable insights into various topics including; the global investment environment; economic outlook; and the impact of Brexit on investors and the economy. Other discussions covered trends and issues for investors from emerging markets, the role of SMEs and major corporations in driving cross border innovation and corporate growth strategies. Why Media streamed live news through Facebook Live stream and Twitters Periscope as part of our role as digital marketeers, we had a team of four cover the event which allowed us to highlight key stats and facts from the event.
Rowen Squibb, Managing Director of Why Media went on to say "Only the Financial Times can bring together such progressive minds from the international business community, being involved in events like this allows us to understand market trends, risks and growth opportunities for us and our clients". Why Media saw a spike of interest when one of Asia’s most leading investors spoke at the event, Mr. Patrick Tsang of Vale International Group.
Other key speakers included Sanjay Kanodia, Founder, Chairman and CEO of Pervacio,
Baljeet Kaur Grewal, Managing Director for Strategy and Portfolio Investment, Samruk-Kazyna and Denise Li, Vice Chairman and CEO of PGC Capital who gave their insights in the first panel, discussing trends in emerging markets, moderated by Jonathan Wheatley, Editor for EM Squared at the Financial Times.
Why Media streamed live from the event on Facebook and our photographers were there to capture moments from the day. These types of high profile and engaging marketing opportunities allow us to stay one step ahead of our competitors and continue to be a leading design agency with strong digital capabilities in London, Manchester, Peterborough and the rest of the UK.