TikTok Logo

Why Media Completes Branding for Vale International Group

   NEWS / 18 Jul 2016

Why Media London was pleased to be commissioned on the new Vale International Group brand and website development in May 2016, following a three way pitch process, Why Media were awarded the work to create a fully responsive website as well as to establish and create branding for this exciting new international investment company Vale International Group (VIG). We also added value by negotiating URL’s and setting up and consulting on the IT infrastructure.


VIG is a global company with partners based in London, Hong Kong and Singapore, and the brief tied in well with Why Media’s heritage in Asia as a leading design and marketing agency. VIG aim is to generate returns for shareholders through acquisitions of disruptive technology companies focusing mainly on the financial sector. VIG’s core focus is within a rapidly expanding and ever changing market, it is at the heart of their philosophy to seek innovative and game-changing technologies that have a high growth/ return potential. It was imperative that the identity for this new business fitted in well with the “international and local space”.


In today’s competitive market, a strong brand is paramount to a company's success. Branding goes way beyond just a logo or graphic element. It now involves the entire customer experience of a company and should communicate the company's core beliefs and values. Having thoroughly researched company culture and background, Why Media’s team of talented graphic designers and marketeers thought it only fitting that the company branding design reflected not only the key company values and purpose, but also took into account marketing and design trends that were present in the environments in which Vale operates.


From a technical point of view, designing websites and branding for different markets should be more or less the same process. From an innovative design point of view, the processes couldn’t be more different. For an Asian Market, the culture is high context. High value is placed on communication through non-verbal methods to relay meaningful information. In many cases the non-verbal elements are more important than the actual words that are communicated.


Taking these trends into account during the initial design process and following discussions with the client, Why Medias graphic designers decided the branding and website would be primarily visually focused with simple yet eye catching themes and pantones. The main priority was to communicate a clear and concise message without being overpowering. The final design takes inspiration from asian culture as the colour red is said to symbolise luck and good fortune. Graphics were inspired by technology and the digital age. The website model is clean, precise and heavily visually focused. The website is easily navigated with clear points of action. Costa Demetriou, graphic designer at Why Media said “The Vale International Group project was an exciting one to be a part of. As a designer at Why Media, we place high priority on challenging ourselves and taking on campaigns and projects that require new ways of thinking and extensive research and the Vale project involved just that. It was a welcomed challenge but in the end we came up with a design that we were really proud of”


Take a look at the final design and website on this link:


Wall graphic and signage design below.




Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.