Why not enquire now?      Or give us a call 020 3007 6002

| ES IT
Subscribe
Business

Twitter animated GIF button being tested on selected users

   News / 09 Feb 2016

Published: 09 February 2016

Twitter has begun testing a button on its mobile app dedicated to posting animated GIFs.

GIFs, along with cat pictures and stupid polls are the new currency of Twitter, but posting them isn't very easy.

Now, users with access to the button are reporting that tapping it brings up a selection of ready-made GIFs, separated into categories according to what they depict, in the same way that apps like GIF Keyboard work.

Twitter has introduced a number of interface tweaks recently, unexpectedly changing the colour of the retweet button for no apparent reason and making tweets pop up into new timeline windows when you click on them.

These changes haven't really been welcomed by the community, but the reaction to the built-in GIF library has been very positive indeed.

The site continues to face disruption following the resignations of a number of high-ranking executives and an endless stream of hype about the supposed 'death' of the platform. Fortunately for Twitter, the GIF button has earned them some rare praise.

The new feature is currently being tested on a small group of users. There's no indication yet of when (or if) it'll roll out to everyone.


Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.


Marketing Contact

Name:  Claire White
E-Mail:  claire@whymedia.com
Telephone:  020 3007 6002