Start Date: April / May 2023
Experience: 3 + Years Minimum, Previous Agency Experience desired but not eseential
Location: Hertford, Hertfordshire, SG14 1HH
Hours: 40 hours per week (full-time)
Salary Bracket: Up to £40,000 Per Annum
- 20 days holiday + bank holidays (increases with service)
- Progression opportunities
- Commission structure
- Full, clean driving licence
- Full-time position
- Previous client management experience
Why Media has opened up an exciting opportunity for a passionate and fun-loving Marketing Account Manager to join their Hertfordshire team.
Why Media is seeking a professional and passionate Marketing Account Manager who eats, sleeps and breaths creativity, innovation, customer service and initiative. If this is you, then keep reading!
Becoming part of an award-winning design and marketing agency is one of the most exciting opportunities currently on the job market, and we cannot wait to welcome you.
Since 2010, Why Media has been delivering the best in website development, graphic design and marketing for some of the world's most exciting companies. With offices in Hertfordshire, London and Spain, our agency is fast-paced, dynamic, initiative obsessed and probably one of the most ambitious companies you could work for.
Following recent growth, despite Brexit, Covid and the new energy crisis, we have continued to win new retained clients, build relationships and enhance our brand awareness. Now, it’s time to welcome fresh new talent to the Why Media family.
About the Role.
This is a full-time Marketing Account Manager role, meaning you will be responsible for the smooth running of up to six existing marketing retainers.
As a full-service agency, each retainer varies in size, budget and service; therefore, you will be expected to clearly understand all services Why Media offers.
As a Marketing Account Manager, you will be responsible for building relationships with existing and new clients through trust and knowledge, delivering results and the quality of your work. In addition, you will be responsible for meeting and exceeding KPIs regarding a range of services, from social media group numbers and engagement levels to social media ad conversions, email marketing open and click-through rates, YouTube video conversions, press uptake, website traffic and more.
This role only suits those with the highest level of organisational and exceptional attention to detail. As an agency, we have set company structures and processes that are put in place to ensure projects are delivered on time, within budget and to the highest of standards. These processes, which all team members are expected to adhere to, also ensure the company continues to grow and can invest in new equipment, training and progression.
Our Culture - Fast-paced, ambitious, transparent, forward-thinking team players!
In the first instance, our new Marketing Account Manager will take over the running of existing retained clients. However, this role allows you to build your connection with clients. This can be achieved through high-impact ad campaigns, outstanding work, and attendance at networking and industry events. Why Media also offers a commission on all new client wins.
As a Manager, this role comes with a moderate level of responsibility, and our clients' expectations are deemed high. This will be an exciting opportunity for the right candidate to grow your career and show the industry what you’re made of. You will often be the client-facing individual for a project, working with other marketing individuals, developers and designers in the background. Therefore, being fairly thick-skinned and not easily offended does help in the rare instance that a client isn’t satisfied with what you’re presenting. With this in mind, it’s also imperative that you’re able to deliver constructive feedback to colleagues in a professional and sensitive manner to prevent project delays and the loss of clients.
Although previous agency experience isn’t essential, you must understand deadlines and the importance of being commercially aware. This role will see you working on several client projects each day, and therefore, the strongest level of communication and structure is non-negotiable.
Unlike in-house account manager roles, working within an agency is fast-paced and often involves managing several projects in tandem, hence the importance of organisation. Everything that we do also revolves around the highest level of communication, both between colleagues and, of course, clients.
A can-do, problem-solving approach is essential for this role and will ensure you see growth. Working as a team is everything; however, taking ownership is highly important.
This role is based within our Hertford office; however, due to the nature of this role, you will be expected to meet with your clients at least once per month, ideally face-to-face (depending on the client). With the majority of our clients being located in Cambridgeshire, Hertfordshire, London, Surrey and Kent, you will generally be out of the office for the day; however, on the rare occasion that we win a client further afield, you may be required to stay in a hotel (expenses covered by the company).
Our marketing team also manages several events for clients each year. This may mean that you will have to work the occasional weekend to ensure that these events are captured through social media effectively.
Below is an overview of the sectors we predominantly service (we are always open-minded to new sectors)
- Residential Developers/Housebuilders
- Financial Institutions
- Estate Agents
- Mortgage Brokers
- Construction Companies
- Law Firms
- Listed Companies
- Shopping Centres/Leisure Schemes
- Services industry
An Overview of the Role’s Responsibilities
- Client management
- Writing and presenting monthly reports
- Client presentations
- Writing and executing marketing and PR strategies
- Keeping up to date with industry trends
- Having a very strong understanding of social media, including LinkedIn, TikTok, YouTube
- Writing and distributing press releases
- Writing SEO-focused news stories
- Social Media Ads management
- YouTube campaign management
- Google My Business management
- Writing creative briefs
- Email marketing management (using MailChimp)
- Understanding and using Content Management Systems (MODX)
- Supporting more junior members of the Marketing Department
- Understanding and analysing website analytics
- Understanding and delivering KPIS
- Attending networking and industry events
- Copywriting and detailing
- Ensuring projects are delivered within the allocated time and budget
- Budget management
- Event organisation and management
- Taking good quality images and short video clips
- Creating thought-leadership pieces for Why Media
- Identifying new initiatives and commercial opportunities
To apply for this role please send your cover letter and CV and portfolio to firstname.lastname@example.org.