Goldschmidt & Howland
Working closely with Directors and departments heads within the company, Why Media began the process by scoping out Goldschmidt & Howlan’s aspirations for the site. Taking time to understand their goals and target audience would ensure that the site benefited from the right information and generated a strong visitor flow.
As part of the scoping, we all agreed that imagery and video would play a large part in the appearance of the website. Following this, Why Media’s photography and video producer set off around all of the agency’s offices and the areas they serve to create a stunning collection of images and short video clips.
As well as the website looking modern and engaging, it was imperative that it hosted key information about the properties for sale and for rent. To cater for this, Why Media worked closely with Goldschmidt & Howland property software companies to obtain two live APIS. These were later integrated into the website to provide real-time details and status for all properties for sale and for rent. -meaning that no additional work or updates were required to keep the site current.
Search Engine Optimisation was a huge priority for Goldschmidt & Howland, after all, investing in a new website offers minimal benefits if it’s unseen on Google. Taking this into consideration, our development team ensured that the bespoke coding of the site worked well with Google’s crawling algorithms, confirming that the site could then take ownership of keywords including “Estate Agency Highgate” and “Flats to rent in North London”. Other initiatives like creating unique area guides for each North London location serviced by Goldschmidt & Howland were also created.
The website went live in the third quarter of 2019 and since then Goldschmidt & Howland has seen an increase in overall website visitors, dwell time and page views.
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