GKL Group are a trusted building and civil engineer specialists based in Hampton, Peterborough. With over 100 years of collective experience, GKL Group were seeking a digital marketing agency with experience in the property and construction sections to support and raise their online profile. GKL were looking to modernise their website with a redesign and redevelopment, to showcase their projects.
GKL Group were seeking a digital marketing agency with experience in the property and construction sections to support and raise their online profile. Why Media conducted a complete redesign and redevelopment of the GKL Group website, keeping up to date with latest design trends and improving navigation and functionality for a more user-friendly experience. The new website is also fully responsive with an open-source content management system, enabling website updates to be undertaken internally.
Why Media also raise the profile of GKL Group and update their existing customers with annual animated Christmas eSends. The eSends are designed to be to engaging, support brand awareness and also reflect the personality of the company.
Following the launch of their new website in 2017, GKL Group wanted to raise the profile of their projects and areas of expertise through social media. To raise the online profile of GKL Group through a clear social media strategy that sees monthly growth in group numbers and engagement levels and, a year on year increase of at least 25%.
The impressive, quality driven work completed by GKL Group speaks for itself however our role was to ensure it was seen by the right audiences. As part of our campaign we focused on positioning GKL Group as a ‘real’ company through images, videos and GIFS. We wanted to show the faces behind the name, and the real life hard work and dedication that comes with construction and development.
As a result of the campaign, GKL has seen enhanced engagement with the associations they work with and has partnered with several charities and firms to build better lives for their surrounding communities. Why Media exceeded KPIs by 160% in 2017 with GKL Groups social channels speaking to over 23,000 people per month and seeing an average of 962 interactions with followers month on month, an increase of 65% YOY compared to 2016.