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Geneva Wealth


Geneva Wealth




Finance and Investment

Introduction To The Project

Harpenden based Geneva Wealth appointed Why Media to deliver a corporate rebrand and website as part of their strategy to drive new clients in Hertfordshire and Central London. The company, owned by Shan Phoenix, was seeking an agency who had a strong understanding of the financial sector, but also understood the importance of creating a brand identity that was modern and engaging but also supported the traditional values of the financial sector.

Project Stages

Working closely with Shan, Why Media’s Design Manager was able to create a bespoke brand identity that tied in with the company’s objectives and aspirations almost immediately, working ahead of schedule. 

The branding element of this project didn’t stop at creating the brand identity, we also implemented a host of brand colours that could be used across a variation of platforms. A comprehensive set of brand guidelines were developed to protect the brand moving forward.


Following the rebrand, our team commenced the design and development of a new website. The website objective was to create a clean, innovative and mobile first website that clearly outlined Geneva Wealth’s experience, services and client feedback, helping to attract new investors. 

Key features of the website include: super-fast load up time, open-source content management system, high quality photography, video integration and animated features including the logo.
Knowing that Geneva Wealth’s target audience is the younger investor, it was decided to create a corporate video to help reach the time short investor.  The video was published across all digital channels, as well as being fully integrated into the website.



Geneva Wealth

Branding, Website, Photography and Video Production


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