Why Media delivers a refreshed brand identity and SEO-optimised website for Commercial List
Why Media is delighted to showcase its latest work with Commercial List, a growing commercial property platform focused on off-market opportunities across the UK. The project included a complete brand refresh and the design and build of a bespoke, SEO-led website, developed to position the business for digital growth.
The Background
Commercial List is a discreet and specialist platform that connects property investors, agents, and developers with exclusive off-market commercial opportunities. As the business evolved, it became clear that both the visual identity and online presence needed to better reflect its values, professionalism, and long-term ambitions.
Commercial List approached Why Media to help realign its brand and digital assets to appeal to a broader audience, build trust among key stakeholders, and increase engagement from potential clients seeking high-value, commercial property deals.
The Challenge
Commercial List’s previous branding and website no longer reflected the company’s position in the market. The business needed a more contemporary and professional identity, alongside a digital platform that was fully responsive, SEO-optimised, and easily editable in-house.
The website also had to support lead generation, allow users to view opportunities, and enable the Commercial List team to efficiently manage content, listings, and updates without technical barriers.
The Solution
Why Media began with a deep dive into Commercial List’s audience, competitors, and long-term objectives. The design team crafted a refined brand identity that combined clarity and confidence, using modern typography, a neutral yet distinctive colour palette, and a versatile logomark. The updated branding strikes a balance between approachability and authority, key to appealing to both private investors and corporate clients.
The next stage focused on the design and development of a bespoke website. Built on MODX, a flexible and secure content management system, the new platform empowers the Commercial List team to manage their listings, imagery, and written content quickly and efficiently. This was a key part of the project, ensuring the business could maintain a dynamic and up-to-date online presence in-house, without relying on external support for day-to-day changes.
SEO was prioritised from the outset, with a clear site structure, fast load times, mobile optimisation, schema markup, and search-friendly content to enhance visibility in Google search results. Every site element was designed to improve user experience, generate enquiries, and build credibility.
The Results
The refreshed branding has given Commercial List a strong, professional presence that resonates with its core audience and supports business growth. Since its launch, the new website has received positive feedback from users regarding its intuitive layout and clean design.
Internally, the MODX platform has allowed for seamless content updates and easy scalability, enabling the team to respond quickly to new opportunities and changes in the market. From a digital marketing perspective, the new website provides a solid SEO foundation and continues to attract relevant traffic from organic search.
With this project, Why Media has delivered a strategic combination of visual identity and digital infrastructure to help Commercial List expand its reach, strengthen its reputation, and better serve its audience in the competitive UK commercial property sector.